Full creative and production services

over 20 years of experience

what's your story?

Featured Work


rethinking study spaces



conceptual educational vision

A 2 minutes 3d animation clip summarizing a 6 month vision group effort at MindCET Israel.


sustainable development




global corporate video

Filmed on 4 continents over 2 years, this video highlights TAHAL Groups infrastructure development solutions in the water, agriculture, environment and energy fields.


digital payments 


'bullet-time' brand ID video

Using a robotic slider we “froze” time by shooting multiple takes of the identical scene with live actors to illustrate the power embedded in a split second in the digital payment realm.

Who We Are

We specialize in creative, highly professional B2B videos that simplify complex ideas and communicate them in an aesthetic, clear and powerful way to global audiences.
East 77 was founded in New York in 1996 by Nir Weiss, producer and director, MFA in Media Arts from the New York Institute of Technology.
Today, we are based just outside of Tel Aviv, Israel.
With our small in-house creative core and seasoned freelance TV professionals we manage to provide high end results within reasonable budgets.
To date, we have produced over 2,200 projects for customers of different sizes, industries and needs.
Everybody's got a story. What's yours?

Our Services


Give us your need- and we’ll come up with a brilliant idea. It’s one less headache for you.
From concept to script – leave it to us to take care of the creative aspects of your project.
All you need to do is review and like it.


We produce videos big and small.
Be it testimonials, marketing or training, live action, stop motion, puppets, aerials, under water, on-location, in-studio, green screen, blue screen, special effects, 360 virtual reality, anywhere in the world - we’ve done it all!
We work with seasoned TV industry professionals on every level and use the latest and finest filming and production gear and accessories.

Post Production

Whether it’s a simple video and audio editing, special effects, 2D or 3D animation projects, or dubbing your video to any spoken language on this planet - we can handle it for you. We work with veteran industry professionals and can accommodate any type of post production work needed for your project.

Why Us?

  • simplicity
  • quality
  • creativity
  • people
In a complicated world,
we make things simple.

Give us your white papers, your technical terms and your elaborated presentations and we‘ll cut the story short for you – in no time.
With over 2 decades of experience in the Hi-Tech market, we have made this our core strength.
We learn everything we need to know about your service or solution, focus your messages and create simple, short and powerful videos that get the job done.

Truth is in the details.

Be it your script, live footage, animation design, or post production sound work – we will spare no effort to make your project perfect.
We use the latest production and post production platforms to collaborate between our teams and deliver your final video in top quality, record time and in any language.

a creative edge is our commitment to you

It’s not merely about making your video extremely daring or unusual.
For us, creativity is about adapting the right cinematic techniques to best serve your message, audience and screening circumstances.
Your project can be disruptive, formal, humorous or sentimental – as long as it serves your need.

We don’t believe in deals.
We invest in relationships.

A happy customer generates the next project.
That’s our only marketing philosophy.
In more than 2 decades and with over 2,200 projects under our belt, 99% of our work comes from either customer referrals or returning customers. Some of them have been with us for 10, 12 or even 15 years, and we consider all of them to be our friends.

Latest News

customer success
vmware @ channel 10 tv

Finished producing  a customer success story for VMware  at Channel 10 TV in Tel Aviv.


completed 10 p.o.c videos
campaign in the u.s

Driving sales for NICE through real-time proof-of-concept videos on Tier-1 customers premises Filming was conducted all across the USA. Videos were filmed and edited within 48 hours complete with After Effects and aerial shots compositing. Campaign lasted from January to August 2017.